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How members use the DBA Annual Survey Report

The DBA Annual Survey Report is an invaluable members only business tool which allows you to compare your salaries and fees with those of your peers.

Read more below about how DBA members use the survey results, and what they have to say about it.

Tim Perry“Webb deVlam regularly uses the DBA Annual Survey Report data for benchmarking. Our aim is to attract and retain the best talent, part of which involves offering attractive remuneration packages.

We want to be competitive and reward our employees, whilst at the same time running a successful business. The DBA Annual Survey Report data really provides us with essential, up-to-date information.”

– Tim Perry, Managing Partner, Webb deVlam

James Dix“We’ve gathered the data, created the spread-sheets, done the sums and calculated our new standard rate card. It all ‘adds up’ but how do we know whether we are competitive and what is going on in the market?

Without the DBA Annual Survey Report we have to learn the hard way; by losing pitches because we are too expensive or winning pitches that we can not make profitable. The DBA survey helps The Team win profitable new business.”

– James Dix, Commercial Director, The Team

Deborah Longbottom“For many years here at Elmwood we have used the DBA Annual Survey Report as a guide when we are creating business plans and budgets for our business.

The information gives a number of benchmarks that then allow you to road test your own numbers and thinking versus what is happening within the sector. Always very useful!”

– Deborah Longbottom, FD, Elmwood

andywestsmall“As a small (and sometimes isolated) business, the DBA Annual Survey Report is the only way of really knowing how we compare with other agencies. Otherwise we’re just second guessing in the dark.

It’s essential in helping us to benchmark what we pay our staff and what we charge clients, in order to remain competitive.”

– Andy West, Director, MultiAdaptor

Any questions about filling out the survey? Email

DBA membership

To discuss getting the most out of your DBA membership, or to enquire about joining, contact or call 020 7251 9229.

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